国有企业要参与市场竞争,在竞争中求生存求发展,就必须拥有自己的名牌产品,企业的实力集中地表现为名牌产品的竞争力。当前,以品牌为核心已成为企业组织形式变革和资产重组及资源重新配置的重要机制。 State-owned enterprises must participate in the market competition, survive and develop in the competition, they must have their own brand-name products, and the strength of the company is concentrated in the competitiveness of brand-name products. At present, taking brands as the core has become an important mechanism for corporate organizational reform, asset restructuring, and resource reconfiguration.