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什么是企业核心竞争力?不同的企业有不同的回答:技术、人才、品牌、或者是管理。企业核心竞争力是企业竞争力基础和获得竞争优势的根源。企业竞争中那些最基本的、能使整个企业保持长期的竞争优势、获得稳定超额利润和可持续发展的能力,就是企业的核心竞争力。企业核心竞争力的主要特征表现为:(1)它是各种资源、知识和能力的特定组合,也是内部团队及个人不同竞争力的集合。(2)它无法通过一次重大的发明或资源并购来实现,而是企业在长期的生产实践中以特定方式、沿着轨道逐步积累和培育起来的。(3)核心竞争力具备一定的延伸性,能为企业在未来的发展变化中衍生出成群的或系列的新产品和进入多个市场提供潜在途径,对企业一系列产品或服务的竞争都有促进作用,可最大程度地实现规模经济。核心竞争力的特性必须具备五个特点:偷不去、买不来、拆不开、带不走和流不掉。
What is the core competitiveness of enterprises? Different companies have different answers: technology, talent, brand, or management. The core competitiveness of enterprises is the basis of enterprise competitiveness and the root of competitive advantage. The most basic business competition, enabling the entire business to maintain long-term competitive advantage, access to stable excess profits and sustainable development capacity, is the core competitiveness of enterprises. The main characteristics of an enterprise’s core competitiveness are as follows: (1) It is a specific combination of various resources, knowledge and abilities and also a collection of different competitiveness of internal teams and individuals. (2) It can not be achieved through a major invention or resource acquisition, but it is gradually accumulated and nurtured along the track by enterprises in a specific way in long-term production practices. (3) The core competitiveness possesses certain extensibility, which can provide a potential way for enterprises to derive new products in groups or series and to enter multiple markets in the future development and change, and compete with a series of products or services in the enterprise Promote the role, to maximize the economies of scale. The characteristics of the core competitiveness must have five characteristics: can not steal, can not be bought, can not be opened, can not go away and can not afford to go.