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当下,借助新媒介技术的力量,媒介融合成为了传媒业不可逆转的发展趋势,原有的媒介形态、传媒业务模式和运营方式也因此面临转型。从形态来看,你中有我,我中有你的融合媒介将是媒介形态发展的最终落脚点;从业务来看,基于资源共享的融合新闻采集与制作才是未来的发展方向;而从经营理念到运营平台,再到营销体系,整个传媒产业的经营模式也正在经历创新和改写。从这三个方面去认识媒介融合情境下我国传媒产业所面临的转型,将更有利于其抓住机遇、迎接挑战,顺利、健康、稳健地发展下去。
At present, with the help of the power of new media technologies, media convergence has become an irreversible trend of development in the media industry. As a result, the original media formats, media business models and operating modes are facing a transformation. From the aspect of shape, you have me, and I have your medium of fusion will be the final foothold of the development of media. From the business point of view, the integration of news gathering and production based on resource sharing is the future direction of development; Business philosophy to the operating platform, to the marketing system, the entire media industry’s business model is also undergoing innovation and rewriting. To understand from these three aspects that the transformation of the media industry in China in the context of media convergence will be more conducive to the development of the media as it seizes the opportunities and meets the challenges and goes smoothly, healthily and steadily.