大数据时代背景下,移动端设备的普及和云储存技术的兴起,促使企业的营销方式发生变革。科学的数据处理技术和精准的用户分析,让企业营销平台往多元化方向发展。因此,通过分析企业在大数据时代下,以企业营销渠道改革的必然性为基础,结合企业经营特性,探讨如何将大数据技术与企业营销平台的完美结合,扩大企业产品的市场营销力,提升企业市场竞争力,实现企业可持续发展。 Under the background of the big data era, the popularization of mobile devices and the rise of cloud storage technologies have led to changes in the marketing mode of enterprises. Scientific data processing technology and accurate user analysis, business marketing platform to diversify direction. Therefore, based on the analysis of the inevitability of enterprise marketing channel reform in the era of big data and based on the characteristics of enterprise management, this paper explores how to combine the big data technology and enterprise marketing platform perfectly, expand the marketing power of enterprise products, Market competitiveness, to achieve sustainable development of enterprises.