通过对我国与西方发达国家营销人员的现状进行对比分析。发现在绩效考核、人员培训、人员管理等方面与西方发达国家之间存在差距,提出了缩小这些差距的基本对策。主要是:国家应规范营销行业管理,提高营销人员的整体素质;企业应加强对营销人员的培训和绩效管理。 By comparing the present situation of marketers in our country and western developed countries. It finds that there are some gaps between Western developed countries in performance appraisal, personnel training, personnel management and so on, and proposes the basic countermeasures to narrow these gaps. Mainly: the state should regulate the marketing management, improve the overall quality of marketers; enterprises should strengthen the training of marketers and performance management.