《广告服务明码标价规定》的出台使人容易联想到10 年前原国家计委、国家工商局联合颁布实施的《广告服务收费管理暂行办法》(1996年3月1日开始执行)。从内容上看,这次有关明码标价的规定明显是对《暂行办法》第六条即广告服务收费标准和办法、第七条即广告服务价格标示制度的补充和重新强调。 The promulgation of the “Provisions on the Pricing of Advertisement Services” made it easy to think of the Tentative Measures on Charge Management for Advertising Services that was jointly promulgated and implemented by the State Development Planning Commission and the State Industry and Commerce Bureau 10 years ago (implemented on March 1, 1996). From the content point of view, the provisions of this code clearly is the sixth of the “Interim Measures” that is, advertising services fees and methods, Article VII of the advertising service price labeling system to add and re-emphasize.