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今天,多数网站通过一次次的改版“战役”,对网站内容、逻辑结构和版式进行较大调整,来反映网站经营思路的重大变化,展示新的传播理念,重组原有的信息资源。而在两次改版的间隙,网站则是以日常性的更新和维护为主,即使偶有网页结构或功能调整,其涉及面也比较小。网站建设的这种周期性特点,使网站编辑工作相对地区分成两个层次,一是网站内容的整体构架与规划;二是网站内容的日常更新和经营、维护可以说,网站编辑工作在很长一段时间里被讥为ICP(Information Copy and Paste,即信息拷贝和粘贴),除了目前网站缺乏原创机制的先天不足之
Today, most websites through a revision of the “campaign”, the site content, logical structure and layout to make major adjustments to reflect the major changes in business ideas, display new communication concepts, reorganization of the original information resources. In the two revision of the gap, the site is based on the daily updates and maintenance of the main, even if the occasional page structure or function adjustment, the involved area is relatively small. Web site construction of this cyclical nature of the site editorial work is relatively divided into two levels, one is the overall framework of the site content and planning; second is the daily update of the site content and management, maintenance can be said that the site editor in a very long For a period of time been ridiculed as ICP (Information Copy and Paste, that is, information copy and paste), in addition to the lack of original site mechanism of the inherent deficiencies