论文部分内容阅读
2016年,实体零售业处于平稳过渡阶段,无论是中华全国商业信息中心提供的全国数据,还是上海服装行业协会提供的地方数据,从中都可以看出,实体零售发展式微。然而,这并不意味着市场没有需求,在ONLY、VERO MODA、雅戈尔、金利来等品牌保持着较高市场占有率,稳占头把交椅之时,仍然不乏优秀品牌崭露头角,如太平鸟童装、娜尔思、珂莱蒂尔等正在积极布局,迅速成为市场新宠。
In 2016, the real retail industry was in a stable transitional phase. No matter the national data provided by the China National Commercial Information Center or the local data provided by the Shanghai Garment Industry Association, it can be seen that the development of physical retail is modest. However, this does not mean that there is no demand in the market. While ONLY, VERO MODA, Youngor, and Jinlilai have maintained their high market share and maintained their top spot, there are still some outstanding brands such as Pacific Kids, Think, Ke Leidier, etc. are actively layout, quickly became the new darling of the market.