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问卷设计及试调查实地调查与质量控制资料的收集、整理、分析市场调研报告的完成三、问卷设计及试调查问卷的完美设计,是做好市场调查的要件之一。设计一份问卷,应该有充分的准备,尤其是要有丰富的调查经验。对调查过程及其被调查者的心理状态做到心中有数,对有关该消费品的背景、市场行情等有一定的了解。如果只是坐在办公室里来设计问卷,无异于闭门造车,不可能制
Questionnaire Design and Trial Investigation Field Survey and Quality Control Data Collection, Collation, and Analysis Completion of Market Research Reports 3. The perfect design of the questionnaire design and test questionnaires is one of the requirements for a good market survey. Designing a questionnaire should be well-prepared, especially with extensive investigation experience. The psychological status of the investigation process and the respondents were well known. They had a certain understanding of the background and market conditions of the consumer products. If you just sit in the office to design a questionnaire, it is tantamount to making a car behind closed doors.