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短短四年里,康师傅方便面取得了令世人瞩目的成就。由建厂初期的一条生产线发展到现在的24条生产线,拥有7,000多名员工,年销售额由1992年的0.27亿元增长到1995年的24亿元,利润由1993年的1.5亿元增长到1995年的5.32亿元。几年来,康师傅名扬全国,家喻户晓。并已走出国门,行销日本、菲律宾、新加坡、英国等国家。 康师傅方便面何以在短时间取得如此巨大的成功?这要追溯到8年前。
In just four years, Master Kong instant noodles have achieved world-renowned achievements. From the beginning of the construction of a production line to the current 24 production lines, with more than 7,000 employees, annual sales increased from 27 million yuan in 1992 to 2.4 billion in 1995, and profits increased from 150 million yuan in 1993 to In 1995, it was 532 million yuan. Over the past few years, Master Kong has been known all over the country. And has gone out of the country, marketing Japan, the Philippines, Singapore, Britain and other countries. Why did Master Kong instant noodles achieve such great success in a short period of time? This goes back eight years.