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本文以广州市公益林为代表,采用条件价值评估法(CVM),对广州市498户家庭公益林生态效益的支付意愿进行调查,结果表明:广州市居民对公益林生态效益价值的意愿支付额E(WTP)正=27.8元/(年·户),样本总体的平均值为19.87元/(月·户)。在此基础上,运用多元统计分析方法对公益林补偿支付意愿的影响因素进行了分析。研究发现,户籍、收入、受教育程度、居住时间、距离森林远近、户外锻炼时间、是否了解公益林、对政府的信任度、是否关注环境问题等是影响广州市居民支付意愿的最主要因素。
This paper takes Guangzhou public welfare forest as the representative, and uses CVM to investigate the willingness to pay for the ecological benefit of 498 families in Guangzhou. The results show that the willingness to pay for the ecological benefit of public welfare forest in Guangzhou is E (WTP) positive = 27.8 yuan / (year · household), the average sample size is 19.87 yuan / (month · household). On this basis, using Multivariate Statistical Analysis method to analyze the influencing factors of willingness to pay compensation for public welfare forests. The study found that household registration, income, educational level, living time, distance from the forest, outdoor exercise time, whether to know the public welfare forest, trust to the government, whether to pay attention to the environmental problems are the main factors affecting Guangzhou residents’ willingness to pay.