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新媒体迅速拓展着传媒市场,对广播电视等传统媒体形成巨大冲击。本文以具有全新互动体验功能的微信平台为研究对象,通过分析微信营销所产生的“微信力”对提升传统媒体运营的影响,研究如何运用好微信营销这项新技能拓展传统媒体营销的新思路,并在此基础上提出相应的解决方案、运营技巧以及应规避的风险。文章通过几个成功案例的分享展示得出一个结论:传统媒体只有融合新媒体,不断地探索新的运营模式,盈利途径才会越来越宽广,才会有光明的未来。
New media has rapidly expanded the media market and has had a huge impact on traditional media such as radio and television. This article takes the WeChat platform with new interactive experience as the research object. By analyzing the influence of WeChat generated by WeChat marketing on the promotion of traditional media operation, this paper studies how to make good use of the new WeChat marketing technology to expand the traditional media marketing New ideas, and on this basis, put forward the corresponding solutions, operational skills and risks to be avoided. The article draws a conclusion through the sharing of several successful cases: the traditional media will only have a bright future if it only incorporates new media and continuously explores new modes of operation so that the profit channels will become wider and wider.