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临床医学专业本科学生的创新意识和创新能力培养是医学高等教育的难点。通过利用新媒体的健康传播实训，学生的自主创新、人际沟通和知识综合应用能力得到了提升，并可解决健康传播人力不足的困境。“,”Abstracts:Promoting innovation and creativity in undergraduate clinical students are challenges in medical institutes.Through the use of new media, students were trained on health communication, which improved their independent innovation, personal communication, and inte-grated knowledge.Additionally, this training may reduce the current lack of human resources in health communication.