文章从个人形象设计的角度出发,分析了其在现代经济学中的意义。个人形象设计的宏观经济学呈现了人的历史社会的新的机制。现代“人”的形象设计与经济学存在着“隐喻”关系,个人形象设计成为一种经济学方法,通过绘画、诗歌、建筑、仪式等为背景的产业进行分类,并依据现代产业、人群、交流,形成宏观经济视野。因此,形象设计是经济学的属性回归,也是一种人的经济学行为模式,更是将形象作为人的发展经济学的生动传播。 From the perspective of personal image design, the article analyzes its significance in modern economics. The macroeconomics of personal image design presents a new mechanism of human history and society. There is a “metaphorical” relationship between the image design of modern “people” and economics. Personal image design has become an economic method, which is classified according to the industries with the background of painting, poetry, architecture, rituals and the like, Industry, people, exchange, the formation of macroeconomic horizon. Therefore, image design is the return of attribute of economics, but also a kind of human behavior model of economics, but also the image as a vivid dissemination of human development economics.