高职高专市场营销专业应从培养目标、教学理念、教学方法、教学内容及材料、师资队伍、能力素质和就业方向等方面准确定位,才能解决与本科同类专业趋同化的问题,才能办出水平、办出特色。 Professional marketing professionals should be from the training objectives, teaching philosophy, teaching methods, teaching content and materials, teaching staff, ability and quality and employment direction and other aspects of accurate positioning, in order to solve the same convergence with undergraduate professional issues in order to do a level , Make a difference.