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在企业从事专职宣传报道工作的,很容易陷入一种“围墙”中:只关注本企业围墙内的新闻,只从本企业的角度写稿。但新闻媒体是要向广大受众负责的,要满足受众对新闻的需要。受众可能更关心的是该企业的生产和产品同他们的生活有什么关系,该企业遇到的问题和挫折对他们的企业有什么警示作用,该企业的一些做法和体会对他们有什么启发,等等。要满足受众的这些要求,就要善于立足企业看社会、看世界,多从基层企业的微观信息中抓出有宏观价值的新闻;要尽力打破认识误区,改变只关注围墙内新闻、工作性
In the enterprise engaged in full-time publicity and reporting work, it is easy to fall into a “wall”: only concerned about the news within the enterprise walls, only from the perspective of the enterprise writing. However, the news media is responsible to the general public to meet the needs of the audience for the news. The audience may be more concerned about the company’s production and products have anything to do with their lives, the problems and setbacks the company has on their business What is the warning role of the company’s practices and experience of what inspiration to them, and many more. To meet these demands of the audience, we must be good at looking at the society based on the enterprises, look at the world, and grasp the macro-value news from the microscopic information of grass-roots enterprises. We should do our best to break the misunderstanding and change the focus on the news and workplaces in the walls