你想颠覆什么?我喜欢对付不思进取的行业。《颠覆性思维》的作者威廉姆斯向读者介绍了五步颠覆性创意法则:第一步’指导你突破常规,提出颠覆性假设;第二步’针对假设发现颠覆性商机;第三步,将诱人的商机转化为切实可行的颠覆性创意;第四步,经目标市场检验后,整合创意形成颠覆性解决方案;第五步’以颠覆性方式演示方案,说服投资者。 What do you want to subvert? I like to deal with the industry that does not want to advance. Williams, the author of Disruptive Thinking, introduced readers to the five-step disruptive creative principle: the first step is to guide you through the routine and make subversive assumptions; the second step is to find subversive business opportunities for the hypothesis; Turn attractive business opportunities into practical and disruptive innovations; Step 4: Integrate ideas to create disruptive solutions after testing in the target market; Step 5: Demonstrate solutions in a subversive manner to persuade investors.