随着语文课程改革的深入发展,“语文课程资源的开发与利用”逐渐成为语文教育的重要话题。笔者在中学语文教学实践中积极践行《语文课程标准》,充分开掘现代传媒中广告作品中的语文学习资源,联系语文教学和教学对象实际加以合理利用,为语文课程教学提供了鲜活的学习材料,沟通课堂内外学习领域,拓宽学生语文学习范围,不仅激发了学生在生活中 With the further development of Chinese curriculum reform, the development and utilization of Chinese curriculum resources has gradually become an important topic in Chinese education. In the practice of Chinese teaching in middle school, the author actively practice “Chinese Curriculum Standards”, fully exploit the language learning resources in the advertisement works in the modern media, make reasonable use of the language teaching and teaching objects in practice, and provide fresh learning for Chinese teaching Materials, to communicate in-class and out-of-class learning areas and to broaden the scope of Chinese language learning not only inspire students in their lives