进入21世纪以来,随着我国城乡经济的蓬勃发展,家庭收入的持续增加,大学生生的消费观念和消费能力有了极大的改变和提升,因此,社会各界开始关注大学生旅游市场的开发问题,本文首先论述了大学生旅游的市场前景及大学生消费特点,并进一步就大学生旅游市场开发的实施方法进行论述,以期对当前大学生旅游市场的开发研究有所参考。 Since the 21st century, with the vigorous development of our urban and rural economy, the income of the family continues to increase, the consumption concept and spending power of undergraduates have undergone tremendous changes and improvements. Therefore, the community has begun to pay attention to the development of the tourism market for college students, This paper firstly discusses the market prospect of undergraduates’ tourism and the characteristics of undergraduates’ consumption, and further discusses the implementation methods of undergraduates’ tourism market development in order to make some reference to the development and research of current undergraduate tourism market.