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2016年新年伊始,茅台在召开的一系列内部会议上,又重申了取消大区制等销售策略的转变,力求扁平化管理的茅台能否在业绩上劳有所获。风云变幻的白酒行业中,即便是茅台也不能全身而退,刚过去的2015年,茅台提出的改革方案让外界应接不暇。除了此前对外公布的子公司整合之外,2016年新年伊始,茅台在召开的一系列内部会议上,又重申了取消大区制等销售策略的转变,力求扁平化管理的茅台能否在业绩上劳有所获。释放营销改革信号2016年开年,茅台召开了一系列内部会议,布局全年的营销动作。其中,2月24日,茅台在第五届
At the beginning of the new year of 2016, at a series of internal meetings held by Maotai, Maotai again reiterated the abolition of the change of sales strategy such as the large area system, and whether or not Maotai, which seeks to achieve a flat management, can enjoy the results. Changing liquor industry, even if Maotai can not get out of the way, just past 2015, Maotai put forward the reform program to the outside world overwhelmed. In addition to the previously announced consolidation of its subsidiaries, at the beginning of the new year in 2016, at a series of internal meetings held by Maotai, Maotai again reiterated the change of marketing strategy such as the abolishment of the large area system, and whether Maotai, which aims at flat management, Labor has been. Release the signal of marketing reform In 2016, Maotai held a series of internal meetings and arranged annual marketing campaigns. Among them, February 24, Maotai in the fifth