文化管理是企业管理经历经验管理、科学管理、现代管理三大历程之后,目前世界上公认的最高境界的管理思想和管理方式。常言道:“三流企业做项目,二流企业做品牌,一流企业做文化”、“三等企业靠产品,二等企业靠制度,一等企业靠文化”。纵观我们身边许多成功项目,无一不是优秀文化的引领与传承。反思诸多失利的案例,无一不是优秀文化的缺位与偏差。因为决定一个项目胜负的因素,离不得组织自身的管理思路、行事风格、干事 Cultural management is experience management, scientific management, modern management experience of the three major business processes, the world’s most recognized realm of management thinking and management. As the saying goes: “Third-rate business projects, second-rate business brand, first-class enterprises to do culture ”, “third-class enterprises rely on products, second-class enterprises rely on the system, first-class enterprises rely on culture ”. Throughout many of the successful projects around us, both are the leading and heritage of excellent culture. Reflect on many cases of defeat, both are lack of good culture and deviation. Because of the factors that determine the outcome of a project, it is not possible to organize its own management thinking, acting style,