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诞生在河南大别山革命老区的河南羚锐制药,从一个省级扶贫企业一跃成为大型上市公司,“抓主要矛盾”的企业改革战役功不可没。羚锐制药在前期充分蓄势的基础上2007年全面发力,从制度层面渠道规范化,重新打造鲜明准确的广告定位,调动营销传播的各种手段,充分激发经销商积极性,集中资源有效解决了现阶段主要矛盾。羚锐制药由此在目前尚未发展成熟的膏药市场抢占先机,产品销量一路攀升,取得了销售额180天同比增长6200万元的骄人业绩!
Henan Lingrui Pharmaceutical Co., Ltd., which was born in the revolutionary old area of Dabie Mountain in Henan Province, has become a large listed company from a provincial-level poverty alleviation enterprise. The reform campaign of “Grasping the Major Contradictions” has contributed to it. Ling Rui Pharmaceutical fully pre-emptive basis on the full force in 2007, from the institutional level channel standardization, to re-create a clear and accurate advertising positioning, mobilization of various means of marketing communications, dealers fully stimulate the enthusiasm and focus on resources effectively resolved The main contradictions at this stage. Lingrui pharmaceutical which has not yet mature in the current market to seize the initiative in the plaster, product sales all the way up and achieved sales of 180 days an increase of 62 million yuan impressive performance!