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为了研究B2C企业数据资产质量的影响因素,文章运用扎根理论对半结构化访谈所形成的质性材料进行分析并逐级编码。发现数据资产质量管理的动机因素、标准和规范因素、过程管理因素、支撑与保障因素等对数据资产质量具有重要影响。由于调研样本的局限,不能穷尽影响数据资产质量的所有因素,还需要在实践中不断探索和完善。
In order to study the influencing factors of the quality of B2C enterprise data assets, the article uses grounded theory to analyze and level-encode the qualitative materials formed by the semi-structured interview. It is found that motivation factors, standards and norms factors, process management factors, support and guarantee factors of data asset quality management have an important impact on data asset quality. Due to the limitations of the research sample, all the factors that affect the quality of data assets can not be exhausted, and we still need to continuously explore and improve in practice.