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本文以标志设计的本质——造形表意为启示,认为初始状态的形与意就是标志的“源”。通过结合实例对博物馆标志的“源”进行分析,提出应从博物馆的代表文字、特定形象、实物标符、特色建筑四个方面来探寻和创新“源”。最后指出,博物馆标志探“源”是为了更好地造形表意。
In this paper, the essence of the logo design - the shape of the table means the revelation, that the initial state of the shape and meaning of the logo is “source ”. By analyzing the “source ” of the museum sign by combining examples, it is suggested that “source” should be explored and innovated from four aspects: the representative writing of the museum, the specific image, the real object mark and the characteristic architecture. Finally pointed out that the museum signs probe “source ” is to better shape the idea.