随着互联网和信息技术的不断普及,人们进入大数据时代,进一步推动了数字网络等新媒体的发展。但是与此同时广播电视行业也面临着更加严峻的挑战。在大数据时代背景下,只有推动广播电视行业的转型,才能更好的满足社会群众对电视节目的需求。本文将就大数据时代下广播电视技术转型发展进行深入的探索研究。 With the continuous popularization of Internet and information technology, people have entered the era of big data and further promoted the development of new media such as digital network. But at the same time, the radio and television industry is also facing more severe challenges. In the context of the big data era, only by promoting the transformation of the radio and television industry can we better meet the needs of the mass public for television programs. This article will conduct an in-depth exploration and study of the technology transformation and development of radio and television under the era of big data.