广告企业通过股权融资、上市融资等方式,获取企业发展的资金只是第一步,更重要的是要制定公司的发展战略,将资本的力量转换成市场优势。中国广告市场正在进入以资本并购和联合为主要特征的新一轮产业扩张,广告市场将会面临重新洗牌,也必将会诞生一批具有国际竞争力的中国营销传播集团。广告企业通过股权融资、上市融资等方式,获取企业发展的资金只是第一 Advertising enterprises through equity financing, listing and financing, access to business development funds is only the first step, more importantly, to develop the company’s development strategy, the power of capital into market advantages. China’s advertising market is entering a new round of industrial expansion featuring capital M & A and alliances. The advertising market will face a reshuffle of cards and a batch of internationally competitive marketing communications groups in China. Advertising companies through equity financing, listing and financing, etc., access to business development funding is only the first