现在,许多企业都在将原有品牌不断地延伸到新产品的开发上。这种延伸,既节约了推出新品牌所需的大量费用,又可以使新产品借助原有品牌的良好声誉较快地得到消费者的认可,所以在短时间内均可得到不错的名牌效应。但是,从长远看这种延伸还是弊多利少。延伸不当不仅会导致新产品推广失利,还可能影响到原有品牌的资产,甚至导致企业的衰退、倒闭。 Now, many companies are in the original brand continues to extend to the development of new products. This extension not only saves the huge cost of introducing a new brand, but also enables the new product to be quickly recognized by the consumers with the good reputation of the original brand, so that a good brand name effect can be obtained in a short period of time. However, in the long run, this kind of extension will still bring more advantages and disadvantages. Improper extension will not only lead to the promotion of new products lost, but also may affect the original brand of assets, and even lead to corporate recession, collapse.