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2012年7月监测到我市主要媒体共发布药品广告17029条,其中电视媒体发布12766条,电台媒体发布3130条平面媒体发布1133条。根据《药品广告审查标准》判定,符合“严重违规药品广告”情形的173条,涉及药品品种76个,均为平面媒体发布,广告违规率1.02%。根据《中华人民共和国药品管理法实施条例》第五十五条规定,我局对违法发布药品广告情节严重的予以公告。
July 2012 monitored the city’s major media were released a total of 17029 drug ads, of which 12,766 issued by the television media, the radio media released 1130 articles released 1133 print media. According to the “Drug Advertising Review Criteria”, 173 cases of compliance with the “serious non-compliance drug advertisement” situation and 76 drug product varieties were published, all of which were published by the print media with an advertisement violation rate of 1.02%. According to Article 55 of the Regulations for the Implementation of the Drug Administration Law of the People’s Republic of China, we hereby make an announcement on the serious plotting of illegal publication of drug advertisements.