在这个品牌大行其道的时代,小到一个汉堡包、一瓶饮料,大到汽车、楼盘,连小孩子也能数出一连串能称得上牌子的名称。品牌早已经在市场中确立了有形的价值,因为其效应是难以估量的。在某种意义上说,它就是金钱,就是民意。也因此,无数的商家不惜代价,打造能够使自己跳出芸芸众生的品牌,热衷实施具竞争优势的品牌战略。但是,直至今天,中国一块老字号的、足赤黄金品牌却被人们忽略了——北京协和医院。事实上医院是提供生命和健康服务的机构,在中国百姓观念中,人们不喜欢也不习惯把它与市场有关的所有名词搅和在一起。或许正因此,直到今天我们斗胆把“协和”与“品牌”这个经济概念联系在一起时,也未必尽能得到认同。 In this era of brand popularization, it is as small as a hamburger, a bottle of drink, as large as a car, a real estate, and even children can count a series of names that can be called a brand. Brands have already established tangible value in the market because their effects are difficult to measure. In a sense, it is money, it is public opinion. As a result, numerous businesses at all costs have to create brands that can make themselves jump out of the crowd, and are keen to implement brand strategies with competitive advantages. However, up until today, China’s old, full-foot gold brand has been ignored by people - Beijing Union Medical College Hospital. In fact, the hospital is an institution that provides life and health services. In the concept of Chinese people, people do not like and do not get used to mixing together all the terms related to the market. Perhaps it is because of this that until today when we venture to associate the economic concept of “concord” and “brand”, we may not be able to recognize it as much as we can.