城市举办大型赛事不仅是城市的荣誉象征,同时也是一种赛事贸易。赛事贸易能够通过城市对于大型赛事的举办来吸引更多的消费者游客等吸引更广域范围的人来城市进行观赛消费,其过程不仅带来了直接效益,更带来了长远的城市利益,包括城市认知度、城市建设度、城市文明化进程的加快。 City hosting of big events is not only an honorary symbol of the city, but also a trade event. Event trading can attract more consumers such as tourists to attract a wider range of people to the city through the city for large-scale events. The process not only brings direct benefits but also brings long-term urban benefits , Including the city awareness, the degree of urban construction, the acceleration of urban civilization.