书媒推介是一种高效的信息推广和传播方式,但其在实践操作和理论研究两个层面均处于初级阶段。本文对书媒推介进行了研究,在界定书媒推介的含义以及其与书媒广告的区别后,总结归纳了书媒推介的特点、主要内容,阐述了书媒推介的实施原则与整体操作流程。 Book and media promotion is an efficient way to promote and disseminate information, but it is in its infancy in both practical operation and theoretical research. This article has carried on the research to the book and media promotion. After defining the meaning of book media promotion and the difference between it and book media advertising, this article summarizes the characteristics and main contents of book media promotion, expounds the implementation principle and overall operation flow of book media promotion .