论文部分内容阅读
塑造城市旅游品牌的主要目的在于促使城市旅游的内涵得到提升,并使其成为城市发展的核心内容。为了能够让我国城市及其旅游业得到更好的发展,本文将主要对塑造城市旅游品牌的相关途径进行探讨。同时为了避免出现“公地悲剧”的现象,笔者还将分析维护和管理城市旅游品牌的相关措施。
The main purpose of shaping the urban tourism brand is to promote the connotation of urban tourism and to make it become the core of urban development. In order to make our city and its tourism industry get better development, this article will mainly discuss the relevant ways of shaping the city tourism brand. At the same time, in order to avoid the phenomenon of “tragedy of the commons ”, the author will also analyze the relevant measures of maintaining and managing the urban tourism brand.