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公益广告以科学生活方式与文化消费观念的传达为基础,平面公益广告的传达核心是视觉符号,设计师首先需要认真考虑,因为视觉符号的有效性直接决定了公益广告的传达效果。文章以此为切入点,深入探讨平面公益广告中的视觉符号建构策略。
Public service ads are based on the communication of scientific life style and cultural consumption concept. The core of public service ads is the visual symbol. Designers must first seriously consider that the effectiveness of visual symbols directly determines the communication effect of public service ads. This article as a starting point, in-depth exploration of the public signs in the visual symbol construction strategy.