越来越多的消费群体,构成了巨大的医药保健品消费市场。与此相对应的大大小小的医药保健企业此起彼伏,一个个独领风骚数年。因此,从中国国情出发、深深植根于中国国情的种种“营销模式”也相应走上了历史的舞台,而我们把这种中国本土的营销也不无亲切的称之为“草根营销”!草根(grassroots)一说,始于19世纪美国,彼时美国正浸于淘金狂潮,当时盛传,山脉土壤表层草根生长茂盛的地方,下面就蕴藏着黄金。后来“草根”一说引入社会学领域,“草根”就被赋予了“基层民众”的内涵。 More and more consumer groups, constitute a huge consumer market of health products. Corresponding to the large and small pharmaceutical health care companies come and go, one by one dominate a few years. Therefore, starting from China’s national conditions, various “marketing models” that are deeply rooted in China’s national conditions have accordingly taken the stage of history. We call this kind of local Chinese marketing a “grassroots marketing” Grassroots (grassroots) that began in the United States in the 19th century, when the United States is being immersed in the gold rush, was rumored that the surface of mountain grass roots grow flourishing areas, the following contains gold. Later, when “grassroots” were introduced into the field of sociology, “grassroots” were endorsed by “grassroots people.”