本文通过对期刊的风格成因进行分析,阐述设计标准的制定对风格形成的重要性,通过版面设计原理和元素的合理运用,论述期刊风格和标准的辩证关系,强调期刊版面设计只有重视风格与标准的和谐统一,才能更好地满足读者的审美需求。 This article analyzes the causes of the periodicals, expounds the importance of the development of the design standards to the formation of the style. Through the rational use of the principles of layout and elements, discusses the dialectical relationship between the periodical style and the standard, emphasizes that the periodical publication design only emphasizes the style and standard In order to better meet the reader's aesthetic needs.