随着贺岁电影的盛行,“植入式广告”在人们日常生活中应用的越来越多,传播的范围越来越广,而这种效果往往会超出电影的范畴,实际上也就成了产品最有力的广告宣传。由此我们可以想到,在电力企业廉政教育中,如果适当引入“植入”的概念,用生动、灵活的教育方式手段,改变传统学文件、听讲座等灌输式的教育模式,也会带来意想不到的教育效果。 With the popularity of Lunar New Year films, “implantable ads ” in people’s daily lives more and more applications, the spread of an increasingly wide range, and this effect is often beyond the scope of the movie, in fact, Became the most powerful product advertising. Therefore, we can think that if we introduce the concept of “implant ” properly and change the traditional learning documents and lectures by using vivid and flexible means of education in the clean government education of electric power enterprises, Bring unexpected educational effect.