“致疯狂的人。他们特立独行。他们桀骜不驯。他们惹是生非。他们格格不入。他们用与众不同的眼光看待事物。他们不喜欢墨守成规。他们也不愿安于现状。你可以认同他们,反对他们,颂扬或是诋毁他们。但唯独不能漠视他们。因为他们改变了寻常事物。他们推动人类向前迈进。或许他们是别人眼里的疯子,但他们却是我们眼中的天才。因为只有那些疯狂到以为自己能够改变世界的人……才能真正改变世界。”这是乔布斯亲自撰写的苹果广告词。设计思维应当超越专业的局限,着力研究广泛性、普适性的现代设计的思维方式,更加需要汲取艺术富于想象力的创造精神。 “To the crazy people. They are independent. They are unruly. They mess with things. They are out of tune. They look differently things. They do not like to stick to the rules. They do not want to be calm .You can agree with them , Oppose them, glorify or discredit them, but can not but ignore them because they have changed the ordinary things, and they have pushed mankind forward: perhaps they are madmen in the eyes of others, but they are the genius of our eyes. Only those who are crazy enough to think they can change the world ... can really change the world. ”This is Jobs’ own Apple ad. Design thinking should go beyond the limitations of the profession, exert oneself to study the thinking mode of the extensive and universal modern design, and more need to draw the creative imagination of art.