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近年来,我国的旅游业得到了迅速的发展,并且从原本的观光型旅游开始转变为现在的集观光、购物娱乐、节庆活动和休闲度假为一体的综合性旅游模式。但是我国的旅游行业管理水平却难以满足现在发展迅速的旅游行业,这就要求我们必须充分的加强旅游业的管理能力。本文就如何用用现代物流的观念来达到加强旅游业管理水平进行了深入的分析。
In recent years, China’s tourism industry has been rapidly developed, and from the original sightseeing tourism into the current set of sightseeing, shopping and entertainment, festivals and leisure resort as one integrated travel mode. However, the management level of the tourism industry in our country is hard to meet the rapid development of the tourism industry nowadays. This requires that we must fully strengthen the tourism management capabilities. This article has carried on an in-depth analysis on how to use the concept of modern logistics to enhance the tourism management level.