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数字化家园是房地产业与信息产业高度融合的结晶,充分地体现了人性化发展对住宅的要求,实现了住宅效用的最大化。价格高、居民消费价格总水平的持续下降、普通住宅加个性化家庭数字化解决方案的替代等,影响着其消费需求的增长;而城镇居民收入的稳定增长,普通住宅价格上升、信息产品与服务的价格下降、网络社会新生代的崛起等因素对于数字化家园的需求增加起到了积极的支持作用。奢侈品属性、极强的可替代性、售价占消费者消费预算的高比重等因素,使数字化家园的需求具有很高的弹性。开发商只有降低成本和价格水平、调整数字化家园的市场定位、并时刻追随科技步伐,保持数字化家园的科技先进性、适用性、经济性,营造低弹性市场,才能促进消费需求并抵御高弹性带来的数字化家园市场的波动和风险。随着居民收入的增加、科技进步、成本的降低,数字化家园的需求将稳定增长。
Digital home is the crystallization of a highly integrated real estate and information industry, fully embodies the requirements of human development of housing, to achieve the maximum utility of housing. High prices, a continuous decline in the overall level of consumer prices, the replacement of ordinary residential and personalized home-based digital solutions affect the growth of consumer demand; while the steady growth of urban residents’ income, ordinary residential prices, information products and services Of the price decline, the rise of the new generation of Internet society and other factors for the increasing demand for digital home has played a positive supportive role. Luxury attributes, strong substitutability, and a high share of the consumer’s budget in terms of selling prices make the demand for digital homes highly elastic. Only by lowering the cost and price level, developers can adjust the market orientation of digital homeland and keep up with the pace of science and technology to maintain the advancement, applicability and economy of digital homeland and create a low-elasticity market so as to promote consumer demand and resist high elastic band Digital home market fluctuations and risks come. With the increase of residents’ income, the progress of science and technology and the reduction of costs, the demand for digital homes will grow steadily.