记者:21世纪是品牌竞争的时代,“品牌”离不开企业文化的建设和注入,企业该如何对企业文化进行建设?陈书全:进入21世纪,企业之间的竞争,已发展为企业文化的较量。品牌与文化是企业竞争取胜之道。许多优秀的企业正努力培育和经营自己的品牌和文化,以品牌与文化的积累从而使得企业长期稳步持续地发展。 Reporter: The 21st century is the era of brand competition, “Brand ” is inseparable from the construction and injection of corporate culture, how to build corporate culture? Chen Shuquan: Enter the 21st century, the competition among enterprises, has developed into a business Cultural contest. Brand and culture is the way to win the competition of enterprises. Many outstanding enterprises are working hard to nurture and run their own brands and culture, so as to make the enterprises grow steadily and sustainably with the accumulation of brands and cultures.