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基于事件的感知公平和满意度对渠道关系的发展有重要影响。本研究关注分销商基于产品危机的感知公平和满意度,及其对渠道合作氛围的影响。发现产品危机严重性和供应商补偿能够影响分销商基于危机的感知结果公平;沟通和供应商响应及时性能够影响分销商基于危机的感知程序公平。分销商感知结果公平和程序公平分别影响分销商基于危机的经济满意度和社会满意度。分销商基于危机的社会满意度对危机后渠道合作氛围有积极影响,并且分销商与供应商之间的关系年龄会负向调节分销商基于危机的经济满意度和社会满意度对危机后渠道合作氛围的影响。
Perceived fairness and satisfaction based on events have a significant impact on the development of channel relationships. This study focuses on the perceived fairness and satisfaction of distributors based on product crisis and their impact on the channel cooperation atmosphere. Finding product crisis severity and supplier compensation can affect distributors ’perception of crisis-based outcomes equitably; communication and supplier response timeliness can impact distributors’ perceptions of crisis-based perceptions. The perceived fairness of the distributors and the fairness of the procedure affect the economic satisfaction and social satisfaction of the distributors based on the crisis respectively. Distributors Crisis-based social satisfaction has a positive impact on the climate of post-crisis channel co-operation and the relationship between distributors and suppliers negatively regulates distributors Crisis-based economic satisfaction and social satisfaction Post-crisis channel cooperation The impact of the atmosphere.