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本文将微信谣言辟谣模式分为主管部门主导型、当事者主导型、传媒主导型、多主体联动型四大辟谣主体模式,和直接回应、迂回回应两种辟谣策略模式,认为微信谣言之辟谣问题在于辟谣属地化带来的辟谣范围有限、微信封闭性与辟谣信息大众化的错位、事实层面的辟谣方式与受众心理动因的漠视等问题,提出针对微信谣言,应树立全国一盘棋思路,搭建统一辟谣平台,加强与微信运营方合作等对策建议。
This article divides the WeChat rumor pattern into rumor pattern of dominant ruling party, dominant ruling party, media dominant ruling and multi-agent linked rumor, and direct ruling and detouring ruling tactics. It considers that the rumor lies in The rumor localization of the rumor has limited scope, the occlusion of the WeChat and the dislocation of the popular rumor information, the rumor pattern of the de facto level and the disregard of the psychological motivation of the audience. It is suggested that rumors should be established for the WeChat, to establish a national chess mentality, build a unified rumor platform, Strengthen cooperation with WeChat operators and other countermeasures.