随着社会信息技术不断发展,逐渐进入了新媒体时代。新媒体主要是以网络信息技术为载体,以此满足公众的信息需求和传播欲的新的媒体形态,能够有效改变传统的媒体覆盖率低的缺点。本文就主要探讨广播在全媒体时代的作用及广播媒介应该怎样发挥自己的优势。 With the continuous development of social information technology, it gradually entered the new media era. The new media is mainly based on network information technology as a carrier, so as to meet the public’s information needs and new media forms of communication, which can effectively change the traditional shortcomings of low media coverage. This article focuses on the role of broadcast in the all-media era and how broadcast media should play its own advantages.