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随着中国移动、中国联通、中国电信三大运营商3G牌照的获得,中国移动通信市场重新开启了一个全新的渠道竞争时代。电信业的资产重组和各大运营商全业务运营速度的加快,为3G市场的规模化营销建立了竞争基础。新3G市场的营销渠道建设是3G发展初期市场份额占据的重要手段,充分结合用户需求与产品特征,通过科学的分析和规划,建设具有竞争力水平营销渠道是3G竞争中站稳脚跟的首要问题。
With the acquisition of the 3G licenses of China Mobile, China Unicom and China Telecom, the three mobile operators in China have re-opened a new era of channel competition. The reorganization of assets in telecom industry and the acceleration of full-service operation of major operators have established a competitive basis for the large-scale marketing of the 3G market. The marketing channel construction of the new 3G market is an important means of occupying market share in the initial stage of 3G development. Fully integrating the needs of users and product features, building a competitive marketing channel through scientific analysis and planning is the most important issue for gaining a firm foothold in 3G competition .