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我国体育用品从改革开放以来发生了巨大的变化,体育用品市场经历了许多的坎坷,体育用品种类不断的探索和创新已经达到了一个新阶段。论文运用文献资料法,数理统计法,访谈法,调查法等对我国的体育用品业发展的历程和现状进行分析,得出了相关的结论,要重视质量和服务,重视企业文化建设,重视市场改革等,并建议加强质量监督,市场调查,体育用品的设计和服务能跟上时代脚步,并结合中国文化底蕴开拓创新,创造风格独特适合中国人自己的体育用品。
Since the reform and opening up, the sporting goods in China has undergone tremendous changes. The sporting goods market has experienced many ups and downs. Continuous exploration and innovation in the sporting goods category have reached a new stage. The paper analyzes the course and current situation of the development of sporting goods industry in our country with the methods of documentation, statistics and statistics, interview and investigation, and draws the conclusion that we should pay attention to the quality and service, pay attention to the construction of enterprise culture and market Reform and so on. It is also suggested to strengthen the supervision of quality and market research. The design and service of sporting goods should keep pace with the times and make innovations based on the cultural heritage of China to create unique sporting goods suitable for Chinese people.