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随着广播电视行业的飞速发展,自有版权的资源控制日益成为媒体竞争的重点。已经制作播出的老素材和节目带等内容,拥有着广阔的开发利用价值。“老镜头”已经越来越受到了媒体行业的关注。云南电视台自1969年建台至今,经过四十多年的发展,已经拥有一批非常珍贵的媒体资产。其中包括新闻纪录、专题片以及各类节目资料2万多部,内容涵盖了反映云南省四十多年来的重大事件、重要人物和标志性地点、景观的变迁,其中包括大量不可重演的历史资料。它们不仅
With the rapid development of the radio and television industry, resource control of its own copyrights has increasingly become the focus of media competition. Has produced the broadcast of the old material and program with other content, has a broad development and utilization value. “Old camera ” has been more and more concerned about the media industry. Since its establishment in 1969, Yunnan TV Station has owned a number of very valuable media assets after more than 40 years of development. Including news records, feature films and more than 20,000 kinds of program information covers the contents of the reflection of Yunnan Province, more than 40 years of major events, key figures and iconic locations, the landscape changes, including a large number of non-replanable history data. They are not only