1.准确定位,明确主题目前中国古城在发展中同质化现象严重,因此解决这一问题最核心要素就是各个古城要紧抓自己的特色和优势,并在自己优势的基础上发展外延,打造“人无我有,人有我优”的古城品牌。古城一般都以其历史悠久、文化深厚而著称,不同古城之间的历史和文化的差异就是形成区别的支撑点。在自己优势上好好做文章才能吸引游客,塑造特定的古城旅游形象。准确的定位可以使后续的营销推广之路更为好 1. Accurately locate and clarify the theme At present, the homogenization phenomenon in the development of China’s ancient city is grave. Therefore, the core factor in solving this problem is that each ancient city should grasp its own characteristics and advantages and develop its own extension based on its own advantages so as to create “I have no people, I have gifted,” the ancient city brand. The ancient city is generally known for its long history and profound culture. The historical and cultural differences between different ancient cities are the support points for the formation of differences. Do a good job in their own advantages in order to attract tourists, create a specific image of the ancient city of tourism. Accurate positioning can follow the road to marketing better