论文部分内容阅读
今年初我们进行了成都地区人们对广告看法的抽样调查。采取纯随机抽样方式,将成都市分区分街道编号后,抽出5条街道,再按100户的样本数和街道门牌号确定抽样间隔,最后抽出调查户,调查员持调查问卷入室作无记名调查。调查对象的年龄、文化、职业、收入不受任何限制。我们以为调查的方法是科学的,缺陷是只限在成都地区,不够广泛。但由此也可了解人们接触广告的情况以及对广告的喜好厌恶情况,供人们参考。调查结果如下:1、人们最常接触的广告种类中,电
Earlier this year we conducted a sample survey of people’s views on advertisements in Chengdu. A pure random sampling method was used to divide the Chengdu sub-district into 5 sub-districts. Five sub-districts were selected. The sampling interval was determined according to the sample size of 100 households and the street number of the sub-district. Finally, the investigators were selected and the investigators entered the room with an anonymous questionnaire. There are no restrictions on the age, culture, occupation, or income of the respondents. We believe that the investigation method is scientific and the defect is limited to the Chengdu area and it is not wide enough. However, it is also possible to understand people’s exposure to advertisements and their dislikes of advertisements for reference. The results of the survey are as follows: 1. Among the types of advertisements most frequently contacted by people, electricity