我可以肯定的是,在不久的将来,企业若要持续发展,一定要找到自身在社会上的使命,而社会也必须建立容错机制,让企业能从创造商业价值向创造社会价值逐步演进,使其成为社会创新发展的原动力。当然,冒险与犯错是必不可少的,但这样的社会创业机制,以及被我称为“社会创业家”的能够进行社会价值思考的企业经营者,将有能力避免失败的结局。企业如何在风险与机遇之间找到一条前进之路?这就是本文要具体解决的问题。 What I can be sure is that in the near future, if a company wants to continue its development, it must find its own mission in society. The society must also establish a fault-tolerant mechanism so that enterprises can gradually evolve from creating commercial value to creating social value. It has become the driving force of social innovation and development. Of course, adventure and mistakes are indispensable, but such social entrepreneurship mechanisms and those capable of social value thinking that I call “social entrepreneurs” will be able to avoid the consequences of failure. How to find a way forward between risk and opportunity? This is the problem to be solved in this paper.