通过IRO们对社交媒体的利用及评价发现,社交媒体渠道的沟通效果仍比较弱。不过企业只有保持沟通方式的灵活性,才能及时应对未来更多的需求。谈到社交媒体对投资者关系的影响,总是讨论很多但行动很少。尽管社交媒体现在已经成为企业沟通工具的一个组成部分,但IR专业人士对此的运用进展仍然很慢。为了对当前利用社交媒体进行投资者关系管理实践有一个清晰的认识,IR Magazine在全球范围内开展了一项深入调查,以便了解IR群体如何借助社交媒体与投资者沟通,以及他们认为哪种 Through IRO social media use and evaluation found that social media channels to communicate the effect is still relatively weak. However, only by maintaining the flexibility of communication methods can enterprises respond to more needs in the future. When it comes to the impact of social media on investor relations, there is always discussion but little action. Although social media is now an integral part of corporate communications tools, the use of IR professionals is still slow. In order to have a clear picture of current investor relations management practices with social media, IR Magazine conducted an in-depth global survey to understand how the IR community communicates with investors through social media and what they think